April 11, 2008...5:19 pm

1812 South Inc.

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  • Currently accepting applications
  • Available: Summer 2008
  • Part-time: 10 hours/week; unpaid
  • Supervision: Moriah Murphy, Chief Operating Officer, 850-879-2655, moriah@1812ale.com

About the Organization:

1812 Ale is the marketing and promotions division of The Sackets Harbor Brewing Company. Sackets opened in May of 1996. The beer became more and more popular and in 1997 they began to brew enough of the award winning 1812 Ale to be sold to restaurants, bars and retail stores throughout the North Country and Central New York. SHBC sells about 46,500 gallons of beer per year.

Sackets Harbor Brewing Company created 1812 South Inc as the marketing and promotions team for their very popular beer, 1812 Ale Amber. They are in the process of penetrating the southern market, mainly Florida. The company is in its building stages and has had success in Tallahassee and is now moving its way down to Orlando and surrounding cities.

  • The beer is being marketed as a high end beer to young professionals and micro beer drinkers
  • 1812 Ale South has started to develop its consumer market and is being served in both bars and restaurants around Tallahassee. These include Chez Pierre, and AJ’s Sports Bar.

Marketing & Promotions Intern:

This internship will give the intern an opportunity to be a part of a rapidly growing micro brew and an implemental part of the company’s marketing strategy. The intern is going to help develop the marketing strategy that may help take 1812 Amber Ale to the national level. Responsibilities will include:

  • Act as a promotion assistant to Marketing Manager to help develop and attend events and activities to promote 1812 Amber Ale.
  • Increase consumer awareness of product by acting as a liaison between both the bars/restaurants and 1812 South Inc.
  • Assist Chief Operating Officer with daily activities including administrative work, promotional packages, and marketing plan.
  • Gather market research/information to help formulate marketing strategy for current fiscal year.
  • Account management of current and potential customers.

How To Apply:

Please email a cover letter and resume as soon as possible to Moriah Murphy for consideration.

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Filed under 2008 - Summer, Advertising, Marketing, Promotions

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